Understanding RSS in Safari
Written by: hexley on Thursday April 10th 2008, 11:53 pm
Filed under: Applications, OS X 10.4, OS X 10.5, Safari
There have been a few comments on the site asking for us to cover RSS. I have several direct emails from readers asking the same. Today, we will explain what RSS is, how it can help you keep up to date with the rapidly changing web, and in general, what a near mandatory tool it is.
My gut tells me new users have no idea what RSS is, let alone the value it holds. I suspect that since there are links to RSS feeds on nearly every site, people are curious, but just have no idea where to turn to for good advice.
A Google search will show you nice definitions of RSS. You may walk away understanding that it is an acronym for Really Simple Syndication. Even knowing that, to this day, those three words do little to help me in knowing what the heck RSS is good for.
Let’s fix that right now.
The basics of what RSS is
RSS is nothing more than a way to deliver information. You currently use a web browser to view web information. That information is on demand, meaning you have to ask for it. RSS removes some of that burden, and has a built in notification system.
Take note, it is a notification system, not a nag system. RSS is very non-intrusive; it will not get in your way, and will only help you once it is front-most and being used.
RSS is analogous to bookmarks
Understanding what RSS is, actually turns out to be pretty easy. Think of RSS as a way to bookmark a site. At its core, that is all a site that offers RSS is going to give you. Since you already know how to bookmark sites, you should be wondering what else RSS brings to the table.
Bookmarks are static and hidden. If you want to come back to OS X Help, you will have to locate the bookmark, and then visit the site. This implies you remember to do so. Making it even worse, you have no idea if there have been any new posts to the site at all.
Wouldn’t it be nice if all your bookmarks could in some way tell you if a site has new data on it since the last time you checked? This is the second core of what RSS can do for you. When a site is updated, you are alerted in an unobtrusive way.
If you have ever spent time on a site, hitting the refresh button on your browser to see if there is anything new, RSS will help alleviate that. If you have ever checked in daily on a site to only see nothing has changed, RSS will make it so you know exactly when to visit the site.
In summary, RSS, if supported by the site, it is a notification system to alert you when a site has new content for you to read.
Determine what sites support RSS
Not all websites support RSS. A site like Amazon has little reason to. Since Amazon is more of a shopping system, getting notification every time new content is posted would be overwhelming.
News sites, blogs, job listing sites, and pretty much any website where readable data is posted on a regularly changing basis, should have RSS support.
Safari makes it rather simple to tell. Load any website, and look in the upper right corner of Safari’s URL bar. If the site supports RSS, you will see a small blue rectangular icon that has white letters spelling out RSS. This means the site is offering what is called an RSS feed.

Viewing an RSS feed
If you click on the blue RSS icon, Safari will load the RSS feed. The page you now see, in general, is a slimmed down version of the main website. In most cases, it is sans nearly all graphics, and in plain text. This is just the RSS view mode of Safari. Since we have not saved any RSS feeds, the view has no real benefits other than being a more simple view.

Some RSS feeds contain full posts. Others, like ours, contain only a summary. The length of the data in the RSS feed is determined by the website creator. There are ways to see less data in your feeds, however, if the site owner decides to only show summaries, that is something beyond your control.
Now that you know how to view an RSS feed, let’s start to learn how to use it as a notification system. If you follow along to the end, you should get to a point where your top day to day sites are all part of an RSS system; and you know just which ones have been updated. You can then ignore the rest, since nothing has changed.
Setting Safari to show you unread RSS feeds
There are a few ways to manage RSS feeds in Safari; I am going to show you the way I feel is most accessible to new users.
Step one is to create a new folder on your bookmarks bar. The easiest way to do this is to control-click on the bookmarks bar and select the “New Folder” option. You will be asked to give it a name, I chose RSS. It will be placed at the beginning of your bookmarks bar. I moved mine to the end, but feel free to put yours wherever you want.
Now that you have an empty bookmarks bar folder called RSS, we need to put some items in it. I suggest you follow along with my examples. At the end, you can delete any sites from your RSS feed folder if you no longer are interested in them.
A good place to start is with this site. Click on the blue RSS icon in the URL bar, and you will see the slimmed down RSS version of our site. You should also see the URL change to “feed://osxhelp.com/feed/”. To the left of the URL, right to the left of the “f” in “feed” is an icon. Not all icons on every site will be the same. Drag that icon into the RSS bookmark bar folder. You will be asked to give it a name; in this case, keeping the default of OS X Help should be fine.
Follow through to the below sites, click on the RSS icon, and drag the feed icon into the RSS bookmarks bar folder.
You should now have a total of four items in your RSS bookmarks bar menu.

Safari’s RSS notification system
It is a bit of a stretch to call the way in which Safari tells you new content is available to your RSS subscriptions a notification; nonetheless, Safari does notify you in several ways.
First, right next to your RSS bookmarks bar item, a number will show. (See above image) You may not see it just yet, but as new content makes it’s way to your RSS subscriptions, your RSS bookmarks bar icon will change from RSS to RSS (23) where 23 can be any number that reflects how many unread articles there are for you. This is a cumulative summary of all the articles for all your subscribed sites.
If you click once on the RSS bookmarks bar item, each site listing will get a number next to it. This represents the total number of articles on each specific site that has not yet been viewed by you. Sites with no new content will have no number listed.
I suspect by now, you are starting to see how great this is. No more stepping through your bookmarks to check on all your daily sites. A quick glance at your RSS button and you know which ones deserve your time.
Almost done… Don’t give up yet… A few more tips and tricks.
You can pick one RSS item at a time, and read the articles that you have not read in the past. Once you click on one, it will be removed from the running count in your RSS bookmarks bar item. The article listing will still remain, and expire from your view over time. This expiration time can be changed in your RSS preferences.
In the RSS bookmarks bar item you created, you will see one item labeled “View all RSS Articles”. Selecting this will show you on one page, every single site you are subscribed to.
I know, a bit daunting isn’t it?
As daunting as it appears, this is the item I select most often. The reason I use this most is it gives me full access to Safari’s RSS reader’s tools.

On the right of Safari when in RSS reader mode, are links and a search box. The search box allows you to filter out the listing and distill it down to just what you are interested in.
There are also options to change your sorting order, and even toggle between specific RSS feeds. You can even force a refresh so that if there are any new RSS articles to download, they will come in immediately. By default, RSS feeds are only checked every 30 minutes; this is something you can change in your RSS preferences.
I have not covered all the features in Safari’s RSS reader view, none are harmful, so click around and experiment.
Safari RSS preferences
If you navigate your mouse to the Safari menu, and down to Preferences, then click on the RSS tab, you can change a few options about how your RSS feeds are presented.

The Default RSS Reader should be set to Safari, only change this if you know why you need to change this setting.
The next two options define where Safari looks to automatically update your articles. I suggest checking both the bookmarks bar and the bookmarks menu. Even though in my sample case here, we only use the bookmarks bar, at a later time, you may want to put RSS items into a special bookmarks folder.
I am greedy, and tell Safari to check for new article updates every 30 minutes. You can change this to a less frequent interval if you are easily distracted. For me, being on top of what new news is out there is important. To be honest, 30 minutes is not soon enough.
The second to last option defines how articles are marked as read. When you have not read an article, it will have a small blue dot, as well as a blue outline around it. In one case just clicking on the article summary will mark it as read. In the other case, simply viewing the RSS page will mark all those articles as read. For clarity, I would suggest you leave this set to “After clicking on them”.
The last setting in the preferences allows you to define how long an item will show up in your RSS feed. I set mine to one week. If you use your computer less frequently, you may want to up the time. If you are pretty quick to read your RSS articles, set it to a lesser time frame.
Third party RSS readers
I suspect part of the confusion surrounding RSS readers is there are so many out there. Many of you wrote in asking how to get Google reader to work. Others mentioned I might want to cover NetNewsWire.
The point you need to understand is that Safari is not the only way to read RSS feeds. There are dedicated desktop applications like NetNewsWire, there are web-based tools like Google Reader, and there is even a way to use Apple’s mail.app email application to read RSS articles. Firefox also has strong tools for RSS reading as well.
In a future post, at the very least, we will talk about NetNewsWire and mail.app as a different way to read RSS articles. At this point, I think Safari is a great RSS reader for the beginner. Safari offers a no frills, yet simple way to get the job done. Gone are the days of remembering to go back and read part two of an article you were really interested in. Now, Safari will remind you in a gentle unobtrusive way.
To me, the greatest thing about RSS is that it allows my web reading to be done on my own terms. At a glance, I know what sites have new articles, and I can deal with it when I have free time. I do not need to worry about a sites article getting buried under other newer articles, as the RSS system keeps track of what I have and have not read.
If this is a bit much to digest all at once, please post a question in the comments. I strongly urge all of you to post your questions, or suggestions in the comments so everyone can learn as much as possible about how to benefit from RSS.
Thank you, Scott! I had NO CLUE about what RSS was, and now I do. I’m going to make use of it – baby steps *G*. I can’t wait to get on track with this – it should expand my use of the internet.
Judie
Comment by Judie 04.11.08 @ 11:53 amScott, this is really awesome. I understood parts of it before, but only enough to be dangerous. Now I think I get it. Thanks so much, and thanks for being so eager to address issues we ask about!
Comment by Matt Nikos 04.11.08 @ 7:57 pmSorry to post at the bottom of your most recent (and elegantly helpful) column regarding how to use RSS, but one thing having nothing to do with RSS continues to baffle me:
Sometimes when I’m on a website and I click on a link, I can’t seem to figure out how to get back to the link I just left: on some occasions I just click the ‘back’ button on my mouse (or the ‘BACK’ arrow at the top of the page); other times, I have to click the red ‘CLOSE’ button at the top of the page. Obviously, if I click the red ‘CLOSE’ button when I was supposed to click ‘BACK’, it shuts down the whole mess and I have to sign back on and find my way back to the website I was on. Frustrating!
For me personally, I’d love to always be able to click my ‘back’ button on my mouse, but I’d be happy with being able to do it either way, as long as it works the same each time.
Thanks for any insight you can offer. Also, is there a better place to post unrelated questions than at the bottom of the most recent column? I hate to be a hijacker!
Comment by Matt Nikos 04.11.08 @ 8:10 pmAnother great column. I keep to them all as Macintosh refreshers.
Please keep them coming, Scott.
I am based in Australia and have sent your URL to other Mac users here. Thank you.
Comment by M T Meee 04.11.08 @ 8:29 pm@M T Meee, thanks for telling others about the site, we really appreciate it.q
Comment by Scott Haneda 04.11.08 @ 10:19 pmThank you for this. RSS is one of the things I have not had the time to deal with. Now I get it and it should help with the 20+ sites I hit as my “Daily Read”.
Your site is a God send. I recommend it to everyone “mac” that I know.
Help! I’ve been following your directions on RSS, but have hit a wall when you say “drag the RSS icon to the RRS Bookmark folder”. When I grab it, the RRS folder is no where to be seen. I can’t figure out how to have both the bookmark folder and the RRS icon to appear on the desktop at the same time!
Comment by Lee Cabana 04.12.08 @ 4:20 amgreat article, I finally have a beginning knowledge of rss feeds.
Thank You
Don
iPhone users will find that synced (and new) rss feeds are processed for them by .mac reader. Neat.
Comment by Jim Russell 04.13.08 @ 2:50 pmI know we have to build on what we learn…but it is also helpful to have each of your learning modules to be a complete, stand alone article. ie: you said you can delete any RSS feed from the (the four examples you gave) if we didn’t like them, but you didn’t explain how to in your article. I made a goof and needed to delete one. I finally figured it out , but a new reader would not have that information. you left us hanging on that tip. Thank’s for ALL your helpful tips.
Comment by Bill Ruth 04.13.08 @ 10:00 pmApple posted a Quicktime movie tip recently on how to in set up RSS in mail.
http://www.apple.com/business/theater/#rssinmail?sr=hotnews.rss
Comment by Bill Ruth 04.13.08 @ 10:07 pm@Bill Ruth, the general idea is that readers start at the beginning of the site and work their way to the most current post. It is something we say at the very top of the site.
I should have linked to the article though.
For other readers, if you need to manage or otherwise make changes to your RSS feeds in the bookmarks bar, simply go to your bookmark manager, and locate the item and press the delete key.
We will get to mail.app shortly, and cover in brief, RSS in email as well. Thanks for the comments
Comment by Scott Haneda 04.14.08 @ 3:59 am@Lee C, We are not suggesting you drag the RSS icon, let me repost the relevant portion:
A good place to start is with this site. Click on the blue RSS icon in the URL bar, and you will see the slimmed down RSS version of our site. You should also see the URL change to “feed://osxhelp.com/feed/”. To the left of the URL, right to the left of the “f” in “feed” is an icon. Not all icons on every site will be the same. Drag that icon into the RSS bookmark bar folder. You will be asked to give it a name; in this case, keeping the default of OS X Help should be fine.
So, the idea is that just as you drag any URL into a bookmark bar folder, drag the feed URL in there as well.
If that is not working for you, simply bookmark the RSS page, and when Safari asks you where you want to store that bookmark, simply select the RSS folder you made.
You may also want to review this post on the bookmark bar.
Please let me know if that is not clear.
Comment by Scott Haneda 04.14.08 @ 4:06 am@Matt
Readers, I had some off site emails with Matt, to narrow this down. Turns out, his mouse software programs a mouse button for going back in Safari.
This back feature was being unreliable when certain sites would take the cursor focus and put it into a search box or field.
My suggestion is to program the mouse button to use command-] as back, and tell it to do so only in Safari, which should allow the back button to work in all cases.
Comment by Scott Haneda 04.16.08 @ 3:11 am[...] Understanding RSS in Safari [...]
Pingback by Understanding RSS in Safari « aGEEKspot 04.29.08 @ 1:14 pmHello,
Great post about feeds. I was just starting reading different blogs and wanted to be aware of the updates. I knew it had to do something with feeds and now i know how to use it.
Thanks. It really helped.
Theodore from Greece
Comment by Theodore from Greece 08.13.08 @ 11:43 pmWhat about the RSS list in the immovable “All RSS Feeds” , that comes with Safari, in the “Show All Bookmarks” window? [Firefox doesn't seem to have this ]
How do I use that?
How is it different than your idea?
Can your idea be integrated with it?
The way you tell it, I should be finding this useful. At the moment all I’m getting is a load of Apple information pouring into my inbox every day. How do I turn it off ? All I can find is information on how to add more…
Comment by phil hogan 01.26.09 @ 12:42 pm@phil h, you mean you get emails in your inbox? How did they start, you must have subscribed to something? Usually there is a link at the bottom that will allow you to unsubscribe in some way.
Comment by Scott Haneda 01.26.09 @ 3:22 pmI must have asked for it somehow – but I have one of those blue RSS icons under “Mailboxes” in Mail – news from from Apple – and another in the same sidebar, below. I don’t really want either of them.
Comment by phil hogan 01.26.09 @ 3:45 pmAhh, ok, this is simple to resolve. Open Safari, go to preferences, and click on the blue RSS tab at the top, change the default RSS reader to Safari. Close that window.
Now open Apple Mail, go to preferences, and make the same changes in there.
If they still show up in Apple Mail, hold the control key, and click on the RSS item in the left list on Apple Mail, and tell it to delete the RSS feed, this will keep them from coming in.
Comment by Scott Haneda 01.26.09 @ 3:49 pmHey Scott,
is there any way at all that I could move all of my RSS feeds from Mail.app to Google Reader, I need to create an OPML file, and I can’t find a way to do it. I am up for any way it can be done, even terminal or apple scripts.
Thanks,
Stephen
@Stephen, if you look in your home folder, in Library, and in Mail, you will find a folder called RSS. I can not remember, as I stopped using Mail for RSS, but near there, or in there, is a rss plist file, which is xml and there is a chance it is in OPML already.
At the very least, I do know you can pull your feed url’s out of this file with little effort.
Comment by Scott Haneda 03.24.09 @ 1:44 pmthanks scott. that’s a great idea, and i’ll see what I can do with it!
Comment by Stephen 03.24.09 @ 2:16 pmHi
Great tutorial!
Have been using both Safari and Mail as RSS readers, but have always wondered why there isn’t a line break after images in the feeds?
Comment by Bram Andersen 05.18.09 @ 2:52 amHi Scott, great article. How do I force it to update my feeds rather than waiting 30 minutes? I’m using Safari 4 beta does that make a difference? Thanks.
Comment by Adrian67 05.22.09 @ 6:08 pm@Adrian67 The only way I know is to go to preferences, RSS tab, click “Remove Now”, then when you load the feed, it will have refreshed it new.
Comment by Scott Haneda 05.22.09 @ 6:45 pmThanks for the advice Scott it’s much appreciated. Keep up the good work.
Comment by Adrian67 05.23.09 @ 11:25 amThanks! This was great. I didn’t understand how RSS worked but now, after reading your tutorial, it’s easy as anything to set up.
Comment by gps 06.07.09 @ 9:57 amVery clear article and very helpful. One thing I miss in Safari 4 is the ability to mouseover a bookmark and see just the article headings. I cannot see a way of doing this in Safari. Is it possible? I can click and go to the site’s RSS feed page but then, really, that’s no different to a normal bookmark taking you to a page.
Comment by Walrus 06.15.09 @ 2:43 am@Walrus, I am not sure I follow your question. Bookmarks are a link to a single site/page. The bookmark defaults to the name of that page, so I am thinking, you get what you are asking already, without the need to wait for a mouseover to kick in. Can you elaborate?
Comment by Scott Haneda 06.15.09 @ 11:57 amSure…Firefox has something called Live Bookmarks. When you subscribe and save bookmark,it appears normal in the folder (except it has a different icon) but if you access it from a drop down menu from the bookmarks toolbar, you can mouse over each Live Bookmark and view the feeds as headings only. This way, you can tell at a glance if new items have been added, whether you want to go to the site to read or not, or which item you want to skip and which to go to. Very versitile. I expected something similar in Safari. When I couldn’t find it, I googled and landed here. If it’s not possible by default, has someone created an add-on?
Comment by Walrus 06.15.09 @ 10:45 pm@Walrus, I am not sure I am following. In RSS within Safari, whether or not it is in the Bookmarks Bar, or a normal Bookmarks menu item…. I see the number of unread feeds as a total, as a line item next to each listing, which is the title that the page had at the time I made the Bookmark.
You can see an example of one set of mine here, which I obfuscated some items that are beta or confidential RSS feeds.
Comment by Scott Haneda 06.18.09 @ 12:20 pmThe numbers are of little use. What is useful is seeing the titles of all the new posts on a site without going to it. For example, this
is my Live Bookmarks bookmark edited for privicy.
I do not know of any way to do that in Safari. You may consider, if you use Apple Mail, adding RSS feeds in there, as they come in as what appear to be emails, which accomplishes what you want.
Safari is not very extendable in this regard, you sort of get what they give you.
You can pull it off in a very close way, which is to tell Safari to open that feed, it will show it to you, and set your prefs to not mark them as read until you click on them. This puts the display in the page, whereas you have it in a menu, but the number of clicks and the end result is about the same.
Comment by Scott Haneda 06.18.09 @ 11:54 pmThanks for the Apple Mail tip. That is *exactly* what I was after in Safari.
Now, if you have any influence with Apple, make the develope team give the user the option to browse to a folder or subfolder when adding a bookmark and letting user reorder bookmarks alphabetically.
Tiny changes that will help users who have hundreds of bookmarks…and adding Live Bookmarks (ala Mail)to Safari!
Comment by Walrus 06.19.09 @ 12:32 am@Walrus, I have only very remote contacts with Apple, nothing that I could use as influence
You should use the Send Feedback option, the more people who do, the better chance you have of making it happen.
There is a small tip in this post that will show you how to sort bookmarks in Safari alphabetically. Certainly not the most convenient, but it does get the job done.
Comment by Scott Haneda 06.19.09 @ 1:32 amEver since my son visited and used my computers to check his gamil account, I keep getting a popup box asking me to update the RSS feed. How do I stop this from happening? Is there something I need to delete or check? It happens several times a day when Safari is open. Help, Help
Comment by Fran Mazenko 07.12.09 @ 7:25 am@Fran, it would appear that someone has bookmarked an RSS feed that requires a login and password. Next time it pops up, take note of what site it is asking you to update. Then go looking for that bookmark, and delete it.
Comment by Scott Haneda 07.12.09 @ 12:21 pmHey Scott, nice item – I came across this looking to solve an RSS with Mail problem. We run an Xserve and the RSS feeds are a great way to alert staff read the Wiki but they’re even more effective if they appear in Mail. Here’s the big BUT, this system always needs to authenticate with the user’s name and password (even when you tell Safari to remember me). This means the user has to actually click on the exclamation mark to receive new RSS feeds and this kind defeats the object of the exercise. Is there a way around this? Is there a way to manually add the feed to Mail but add user name and password in the string. I’d really appreciate anyone’s suggestions. Norm
Comment by Norman 08.27.09 @ 2:54 am@Norman If there is a way you can disable the authentication on the wiki, that may be the best method. Depending on how your users access the site, if they are all on relatively stable IP addresses, you use adjust Apache to use LIMIT with the IP, instead of the AUTH method you are probably using now.
That being said, you can in fact pass a user/pass in a url, but it will be exposed publicly to whoever can see it, and will show up in your apache logs.
feed://user:pass@example.com/feed.rss
Adjust accordingly.
Comment by Scott Haneda 08.27.09 @ 2:11 pmOne of the most important things in any program is how to stop it.
That is VERY true for RSS and everything about it. Something you missed. I had to call Apple Support to get Apple to stop putting many RSS things everyday in my email.
I am a new Mac user, thanks to VIsta, but not really a convert.
Comment by LaFarr Stuart 09.12.09 @ 5:39 pm@LaFarr Stuart.This post did not cover how to add RSS into Apple Mail, at least, as far as I can remember.
If we get a chance to continue on this topic, Apple Mail would be one of those topics. I believe you can remote and RSS feeds from Apple Mail by control clicking on the feed icon, and deleting it. That should stop those feeds from appearing.
From there, you should set your default RSS reader to Safari, which will be in the RSS tab of the preferences to Apple Mail. That should stop new RSS items from showing up in your email application.
I do want to clear up that since we have not covered Apple Mail, we have not covered RSS in Apple Mail, and I do not believe we suggested any way to add RSS feeds to Apple Mail. Please correct me if I am wrong.
Thanks
Comment by Scott Haneda 09.14.09 @ 5:13 pmI don’t want any Apple RSS feeds. Either in Safari or anything else. I bought the computer for what I want–NOT for what Apple or anybody else wants to shove in front of me.
RSS sucks. If you or somebody else wants it fine; but I should be able to block it, in my compute. Ultimately, there is a way: Never turn the iMac on.
Comment by LaFarr Stuart 09.17.09 @ 10:00 pmGreetings! I just found your posts – SO helpful – thank you! Except this one on RSS feeds. I now know what they are, thank you, thank you. But I tried – and tried – to follow your directions to create an RSS folder and put feeds in it. After a frustrating half hour I gave up. Could you try to help me via email? Thank you – Karen
Comment by Karen Beauregard 12.22.09 @ 4:13 am@Karen, can you give some specifics as to where in the process you got stuck. What was working, what did not work. There are more or less a set of steps, at what point did those steps not work?
Comment by Scott Haneda 12.22.09 @ 10:40 pmThanks, Scott. Yesterday I completed some updates that had been waiting (I’ve been gone 4 months), and this morning I tried following your steps again. Worked perfectly. Thanks again so much for the individual attention – you’re meeting a key need that in my opinion, Apple should be doing a far better job of meeting than they do. Karen
Comment by Karen Beauregard 12.23.09 @ 6:35 amHello Scott,
Thanks for the info, I work in Dubai (I do not speak arabic) however anytime I tried to check the RSS for news everything comes up in Arabic language, back in Mexico everything appeared in spanish, how can I change the language of the RSS to show me the info in english or spanish?
Comment by Jorge 02.07.10 @ 9:12 pm@Joyge
Are you using the same computer and seeing these changes, or are these different computers? We do not publish the RSS feed in anything but English, as that is all I am fluent in.
I can only guess that your RSS feeds are being shown to you in other language fonts. Or are the words literally translated to another language? Then again, Spanish uses an English letterset, so I am not sure how this is happening.
Can you show me a screen shot of the RSS feed in another language? I am guessing you are not using Safari for RSS, but perhaps Google, which does to translation for you. You should be able to look at the feed url Google is using, and change it somewhat to alter the language.
Comment by Scott Haneda 02.08.10 @ 11:36 am